My Hyphen - A Platform by Tutu Brand Strategies
Own the space in-between
Your work and your passion shouldn't compete, but connect.
Own the space in-between
A personal branding platform built for people shaping lives and identities in the in-between—without pressure to choose just one path.
hy·phen
/ˈhaɪfən/
The space between who you are professionally and what you are building, exploring, or becoming beyond your title. Its not division, but your throughline.
You’ve Been Taught to Choose
Professional or creative
9-to-5 er or Entrepreneur
Passion or Profession
From early in your career, the message was clear: pick a lane.
Your strategic side here.
Your creative side there.
Your purpose somewhere in between.
What was framed as “focus” was really fragmentation.
You’ve Been Taught to Choose
Emotional weight.
60% of professionals report emotional exhaustion from constantly switching between separate professional identities and expectations.
Source: "Uncovering Culture," (Deloitte DEI Institute 2023)
The cognitive load of constantly switching between different professional personas—deciding what to share, how to present yourself, and which networks to engage—creates sustained mental fatigue that compounds over time.
When there’s no clear way to explain how your professional role and your creative pursuits connect, you end up doing more work than necessary.
The seperation is costing you
Missed Opportunities.
A 5-year study of 20 million professionals confirmed that career opportunities flow more through casual connections than close contact.”
When your experience is fragmented or hard to place, people dont know your full story can’t place you. connections don’t know what to send your way.
The seperation is costing you
Source: “A causal test of the strength of weak ties" (LinkedIn/ Science Study 2022)
Time drained.
Managing two professional channels requires 5 to 10 additional hours every week just to maintain visibility and momentum. Every additional account adds another 2–3 hours more.
Because you're fragmented, you spend more time maintaining different versions of yourself instead of amplifying one clear professional story.
Source: “How much time does it take to manage social media (Aventi Group, 2025)
The CLARITY FRAMEWORK: The Three C's of Personal Branding ™
is a strategic process that aligns who you are with what you do, so your brand becomes a tool for focus—not a source of overwhelm. We don’t treat personal branding and employer branding as separate efforts. We help ensure they are aligned expressions of the same story whether someone is operating inside an organization, alongside it, or beyond it. The result is clarity without conflict.When they work together, you create mutual growth—you advance, and the organization benefits from a more engaged, visible employee.
Clarity
Clarity establishes the foundation of your personal brand. It defines who you are, what you stand for, and the value you bring, without relying on titles or trends. When clarity is in place, decisions become easier and messaging becomes more consistent.
Consumer
Focuses on who you’re communicating with and the context you’re operating in. This ensures your message is relevant, appropriate, and understood across different audiences, environments, and organizational dynamics. Clarity without context leads to missed connection.
Communication
Turns clarity into action. It translates your positioning into consistent, credible messaging across platforms, conversations, and professional settings. When communication is aligned, people understand who you are and what you do without explanation.
Our Services
All of our services incorporate the The CLARITY FRAMEWORK: The Three C's of Personal Branding ™-
Personalized sessions to help you clarify your identity, define your audience, and build a presence that reflects your full self.
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Interactive sessions for small teams and organizations that focus on voice, visibility, and values.
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Self-paced resources designed to support clarity, alignment, and brand development for multi-passionate professionals at every stage.
Your Personal Branding Consultant
Ramatu Kandakai, MBA
Ramatu Kandakai is a brand strategist, speaker, and educator with over a decade of experience leading brand marketing across healthcare, consulting, consumer goods, and nonprofit sectors. She has held roles at Humana, SC Johnson, Ernst & Young, and Korn Ferry, and advised the University of Chicago’s Duality Accelerator Program.
As the Founder of Tutu Brand Strategies Ramatu helps individuals and teams align identity, purpose, and professional presence. Her workshops and talks have been hosted by Salesforce, Twitch, DoorDash, , and Johns Hopkins University. Her insights have been featured in AfroTech, Yahoo Finance, Canvas Rebel, and the ANA.
2025 Summer Interns
Enru Chi
Enru Chi is a junior at the University of Chicago studying Honors Economics. He spent the Summer of 2025 as a Business Development Intern where he built the launch infrastructure, delivered the brand’s first corporate pitch deck, and developed a CRM system to support outreach and partnerships. His work shaped MyHyphen’s client strategy and helped establish its entry into the corporate learning and development space.
LinkedIn | enruchi@uchicago.edu
Business Development Lead 
Sebastian Davis
Sebastian Davis is a senior at the University of Chicago majoring in Economics. As the Marketing Operations Intern he enhanced client experience and streamlined internal systems by creating a client journey map, identifying opportunities for automation, and improving operational efficiency. His work helped build a more seamless experience for both the team and clients. Looking ahead, Sebastian aspires to pursue a career in management consulting and ultimately transition into the fashion industry.
LinkedIn | sebastiand@uchicago.edu
Marketing Operations Lead
Marketing Research LeadEleanor Parks
Tahra Minowada studies Economics and Psychology at the Univeristy of Chicago and contributed as the Market Research Intern during the summer of 2025. She worked cross-functionally to create personas and buyer profiles for both B2B and B2C, which became the foundation for My Hyphen’s target audience and audience segmentation. She is interested in a future role in healthcare or tech consulting.
LinkedIn | tahram@uchicago.edu
Ready to Work Together?
How you show up and what you say matters—for you, your team, and your brand.
Curious to know what it’s like to work with My Hyphen?
Whether you’re an individual or an organization, this FAQ will give you a clear picture of what it’s like to partner with us.
From one-on-one strategy sessions to workshops, our goal is to help people show up with clarity, confidence, and purpose.
Didn’t see your question here?
Reach out to us at: hi@ownmyhyphen.com
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A Clarity Call is the first step in understanding your personal or team brand. During this session, we uncover what makes you unique, where you might feel stuck, and what alignment looks like for you or your organization. You’ll leave with actionable insights, clear next steps, and a renewed sense of direction rooted in who you are and what you want to achieve.
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We work with individuals, small teams, and organizations that value authentic growth and clarity. Past collaborations include workshops with ERG groups at Humana, DoorDash, and Twitch, a workshop during SalesForce Connections and consulting partnerships with the University of Chicago. We also support multi-passionate professionals and leaders who want to align their purpose and presence.
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Organizations can expect a customized approach that connects personal branding with company values. Each session includes pre-workshop research, tailored exercises, and actionable activities that align the personal brand and the employer brand for a unified message. Teams walk away with clarity, practical tools, and shared language that strengthens engagement and communication.
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When employees feel aligned with their company’s purpose, they’re more engaged, connected, and motivated to contribute. Our workshops help bridge individual and organizational goals by fostering clarity, confidence, and authentic expression, which leads to stronger culture, retention, and leadership visibility.
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We focus on clarity and strategy, not amplification. My Hyphen is not a social media company but a consulting company . Our work aligns your personal brand with your employer brand helping you build a brand that reflects your truth both personally and professionally.
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Clarity is immediate, and you can’t put a price tag on that—it’s priceless. Most clients leave their first session feeling focused, confident, and ready to take action. You’ll gain language to express your value, tools to make intentional choices about your visibility, and a clear path forward.
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Pricing depends on the type of engagement. For clarity sessions typically range from $299-$1999. Workshops for small teams range from $2999-$12999 while large organizational sessions range from $10,000 and up depending on goals, size, and deliverables. Every project begins with a discovery conversation to tailor the scope and ensure value at every level.
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Fill out the contact form above and choose your current need. From there, our team will reach out to you with the next steps.