Helping people and teams align who they are with how they show up.
We make personal branding practical and transformative through workshops, consulting, and clarity sessions that connect passion with purpose.
PAST PARTNERS and EVENTS
What We Do
We help professionals and organizations move from confusion to clarity through personal branding that’s educational, strategic, and actionable. Our workshops and consulting sessions go beyond surface-level branding—they teach people how to get clarity on how their passions, purpose, and profession all can align so they can show up authentically and make a lasting impact.
A modern approach
Through interactive workshops, consulting, and clarity sessions, we make personal branding practical by helping people align who they are with how they show up across professional environments. Organizations work with us to extend that same clarity at scale—ensuring personal and employer brands reinforce one another, strengthening representation, connection, and performance.
Our Methodology
The CLARITY FRAMEWORK: The Three C's of Personal Branding ™
is a strategic process that aligns who you are with what you do, so your brand becomes a tool for focus—not a source of overwhelm. We don’t treat personal branding and employer branding as separate efforts. We help ensure they are aligned expressions of the same story whether someone is operating inside an organization, alongside it, or beyond it. The result is clarity without conflict.When they work together, you create mutual growth—you advance, and the organization benefits from a more engaged, visible employee.
Clarity
Clarity establishes the foundation of your personal brand. It defines who you are, what you stand for, and the value you bring, without relying on titles or trends. When clarity is in place, decisions become easier and messaging becomes more consistent.
Consumer
Focuses on who you’re communicating with and the context you’re operating in. This ensures your message is relevant, appropriate, and understood across different audiences, environments, and organizational dynamics. Clarity without context leads to missed connection.
Communication
Turns clarity into action. It translates your positioning into consistent, credible messaging across platforms, conversations, and professional settings. When communication is aligned, people understand who you are and what you do without explanation.
Meet the Founder
Ramatu Kandakai is a Brand Marketer, Speaker, and Personal Branding Consultant with more than a decade of experience across consulting, consumer goods, healthcare, and the nonprofit sectors. She has led brand strategy for global organizations at SC Johnson, Ernst & Young, Korn Ferry, and more. Most recently, she served as Brand Strategy Manager at Humana and a Marketing Advisor for the University of Chicago’s Duality Accelerator Program. With experience in both entrepreneurial ventures and large-cap organizations, Ramatu brings a distinct lens to brand development, storytelling, and strategic growth.
She has led workshops in partnership with Twitch, DoorDash, and Northwestern University, and spoken at the Salesforce Connections Conference, where she was highlighted as a Marketing Trailblazer.
She has collaborated with industry groups, including the African American Marketing Association (AAMA) and the Association of National Advertisers (ANA). Her insights have been featured in publications such as Afrotech and Yahoo News.
In 2024, she taught “The Psychology of Personal Brands in Media” at Johns Hopkins University, where she also earned her MBA.
Ready to Work Together?
How you show up and what you say matters—for you, your team, and your brand.